Investigating Ad Placement in Magazines

Choose a magazine, your favorite, if possible.

Which magazine did you choose?

• Wizard

Describe the product advertised on the back cover

• It is a box set for the Lord of the Rings Trilogy on DVD.

Describe the first advertisement in the magazine.

• The first advertisement is a trading card game for comic book characters.

Describe the ads just before, during, and after the main cover story.

• The ads primarily consists of action figures, trading cards, movies, video games, and comic books.
  

Do the ads for products seem to line up with the content of the articles? How so?

• Yes, the majority of the ads are based upon comic books which is what the magazine is centered on.
  

Is it ever difficult to tell what is an ad and what isn’t? Explain and provide an example (staple it to this page)

• In this magazine, the ads are very straight forward and to the point. There is nothing misleading and the information is centered and in large font.